You can download the first issue now from it’s website as a PDF file. People who know this blog know that I am no fan of PDF files as they are cumbersome to read on a monitor. I’d prefer an in-world version or a blog style approach as this is easier (even the in-world version as zooming is more natural there). Moreover a blog-like format will have the ability to start a conversation which PDFs do not have and even linking to some article is impossible or cumbersome at least. Some magazines (such as SL Business Mag) seem to be on a good route to a more reader-friendly format and we will see what The AvaStar will do.
As for the content you can judge yourself. It is co-written by long-term Second Life residents and thus it shouldn’t be too far away from what really happens in Second Life (which was my fear at first when I heard about it). I still have to fully read it but so far it looks good and definitely like a real newspaper. I am just wondering about the drama level involved as I personally I am no big fan of BILD (more the contrary).
But judge for yourself, the first issue is out and you can get it at various locations (or the web as described above). Also open is now their island which was built by Aimee Weber and her team. Definitely a nice build but we have to wait and see how and if they will be used.
So I wish them good luck and I will check back later and see how it worked out. I also hope that more newspapers will follow suit and maybe cover some other areas.
Update: I forgot to mention that in the future it will cost L$150,- per single issue. With similar content as the Metaverse Messenger we will have to see if this works out or not. The fee at least might limit the possibilities of going with a more open format than PDF because a blog needs to be readable by everybody for a conversation to get started.
Update 2: I also forgot to mention the agency who realized it for Bild.T-Online. It is Pixelpark, a big german media agency who just entered Second Life but have big plans as it seems. So we can expect some more german companies now entering this virtual world.