This morning I visited the Reuters sim where I met Adam Reuters. He had a Dell Press label above his head and told me that he was just invited to some Dell press event but wouldn’t know more himself. But apparently Dell is coming into Second Life as this TechCrunch article reveals.
It does not only reveal this fact but also that journalists seem to be unhappy of the growing amount of announcements made inside Second Life as it’s a hassle for them to get there. First of all you need to be invited (and TechCrunch wasn’t according to the article) and then you also would need a Second Life account. All this costs time and thus some journalists seem to boycott such events now.
So this makes me thinking how much sense it still makes for companies to announce RL news inside Second Life after the media hype is over. Apparently the main goal here is to raise even more awareness of the news by attaching the label “Second Life” to it, which stands for hipness I guess. With the new trend of journalists being pissed by that it there is a small possibilities that it will get less but then again bad news is good news and there will still be enough people around to report about it.
So it might be interesting to watch what will be happening in that sector. Adam Reuters at least believes in many more such press events despite the points raised above. And I guess he is right 🙂
PS: As for the actual announcement, TechCrunch expects “a virtual, configurable computer store that’s gamer-focused, or something similar” while I personally just think it might just be RL news but we will know soon I guess.
Update: Ok, it will be the release of their island complete with factory etc. The event will be today at 12:15 pm, more information here.