I just was browsing around and noticed that Rivers Run Red did it again and opened a Reebok store in Second Life. This time they don’t have several models of shoes as in the adidas store but only one blank pair which you can modify to your liking in some custumization booths. The shoes itself are also more lowprim than the adidas ones which have been about 220 prims compared to 129 prims for the Reebok ones.
The customization idea in the booths seems to be a nice idea actually as you have to get back to the store in order to change the colors. This might build stronger relationships. So I might come back sometime later to check the traffic in both the adidas and Reebok stores to see which one works better.
Find the store at the Reebok sim.
Technorati Tags: secondlife, media, reebok, store, shoes, riversrunred, rrr, marketing, taotakashi
[…] You can see my avatar, Milo Sassoon, in the accompanying pictures. I’m wearing my new customized Reebok sneakers and BoingBoing t-shirt. secondlife […]